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March 25, 2022

The Livecast Lifestyle

The Livecast Lifestyle

The Livecast Lifestyle

This is going to be the final chapter in our book, Livecast Life and it’s a summarization of the series as well as a fuller picture of the Livecast Lifestyle.

Why did we call our series and our book Livecast Life? 

The series and book bring together online entrepreneurial business tactics, our livecast framework, a weekly content marketing strategy, and how to adopt the lifestyle of an influencer or thought leader.

That's all combined to create the Livecast Lifestyle. It's important to have all of those things in place to make the most of the time and energy that you're putting into your livecast.

Why Do You Want to Livestream, Podcast, or Blog?

When we first talk to one of our clients, and they want to establish themselves as a livestreamer, a podcaster, a blogger, or a combination of any of those, one of the first questions we ask them is why do you want to do this? 

Your reason or purpose is going to motivate you to produce a show at least once a week. 

When we ask you that “Why?” question if you can answer with something that's deeply important to you that will make it easier to invest your time in creating a channel that enables you to accomplish that mission.

Let me give you two quick examples. We have a client who wanted to leave a legacy. He happens to be a retired physician who specialized in emergency room medicine, but he has a lot of different interests, including people with interesting backgrounds and he wanted to leave a legacy of that. That was his “Why” and that enabled him to invest the amount of time that he did in producing that show.

We have another client who's building a new business around his old one. He wanted to promote it and use it as a way to communicate where he was going. 

In both of their cases, they set up spaces in their homes where they could livestream. We helped them build it, getting the lighting, audio, and equipment set up. These physical things helped them to identify as livestreamers in their minds.

For me, this is part of my lifestyle and I make it that way by turning one of my bedrooms into a studio.

Adopting livestreaming as an element of your lifestyle is really important. It needs to be part of who you are and how you identify yourself. First, you become in your mind who you want to be, then you do the things that reinforce that identity.

You will begin adopting a lifestyle as an influencer or thought leader and you may only have 30 subscribers in the first few months. Remember that those are not just numbers, they are lives you can impact and uplift. 

Adopting the content entrepreneur lifestyle means everything that you're doing in your life should contribute to your success in this framework. That doesn't mean you're working on it 24 hours a day, but you should dedicate a portion of your time to developing elements of livestreaming, podcasting, blogging, and building a portfolio of content.

You're doing this for yourself. It's not a job. You're not going to have a manager or executives at the top. Nobody is going to be giving you direction or orders about how to do things. You're going to have to do it for yourself. The sooner you answer that “Why?” question and adopt this lifestyle, the easier it is to move forward. 

What our Livecast Lifestyle begins with is first we learn it, then we do it, then we teach it. In that way we are constantly sharing ourselves, our knowledge, and what we're learning with other people. It keeps us active, motivated, committed, and consistent.

Steps to Living a Livecast Lifestyle 

  • Answer the foundational business questions
  • Set up a home studio
  • Consistently create content 
  • Manage that content and distribute it
  • Connect with your audience on many different levels
  • Collaborate with peers

Content entrepreneurs are the people driving the creator economy who have learned to commit themselves to a purpose while making money from it as a result.

There are three foundational business questions that everybody needs to know as they're beginning a new business venture of any kind, or even if they're just starting a YouTube channel, a podcast, or blog. 

You need to know these three things: 

Who do I help?

Define your target audience. Who are we speaking to? We know that we're speaking mainly to encore entrepreneurs, people who are starting a home-based business as a second career in the second half of life. 

What is their biggest challenge? 

It's important to know the challenges these people are facing. What are their questions? What do they need help with? What is getting in their way? Then you can aim your programming toward those challenges. If you create courses or books, you can aim those materials at solving that problem in your own unique fashion. 

Encore entrepreneurs are feeling frustrated by an overcrowded online marketplace where they are unheard, unseen, and unknown. They also feel overwhelmed by the technology required to livestream, podcast, or blog on a consistent schedule so they can become heard, seen, and known as an expert in their field. 

How do I solve their problem?

How do I offer that solution in a unique way that makes me stand out from anybody else who's doing the same kind of work?

We solve the encore entrepreneur’s problem by offering training and a framework to consistently livestream video, podcast, and blog every week at the same time. Then they can build an audience that is targeted and responsive to their leadership.

Home Studio Setup 

Put together your studio to make it super easy to come into your studio, flip a couple of switches, sit down and start talking so that it's not an obstacle for you. We want to eliminate the excuses of “I would do a livestream or a podcast except I don't have the technology or the right lighting or the necessary knowledge.”

Your home studio setup doesn't have to be a complex studio. It just has to be someplace where you can regularly speak to your audience in a professional manner. It's a very simple process. Once that's done, you've eliminated that as an obstacle. 

The equipment we recommend is displayed in our Amazon Home Studio Kit at http://store.videotero.com/  This is a great kit for a beginner on a budget. The equipment we’ve chosen is very versatile and it's high quality for the price.

If you still need help assembling and putting it up in the correct way, you can schedule an appointment with us at http://calendar.agkmedia.studio/ and we're happy to walk you through any type of equipment purchase that you might need and how to install and use it.

The Content Creation Framework

The framework is a checklist of what we need to do to create content consistently. Our creative campaign framework starts with a livestream video to save you time and effort while providing different types of content including video, audio, and text that you can then use in different ways.

Commit to content creation at least once a week. Our recommendation includes doing a livestream, turning it into a podcast, and transcribing it into a blog post. Then we can take that recording and do other things with it in our content management and distribution strategy.

Setup a Livestream App 

We recommend Streamyard, but if you're not ready to invest in that yet, Melon is a nice alternative, with a lower entry fee. It isn’t as versatile as Streamyard, but it is something that you can try. 

Social Media Accounts

Set up your social media accounts and integrate them with your livestream app. That way you can very simply stream to several of your social media accounts at the same time. Currently, we are streaming to our Facebook profiles, business pages, and group along with my LinkedIn page and two YouTube channels. Because we're using Streamyard, we're able to do that, but you can also stream just to two or three destinations with other livestream apps. Set that up and then schedule your weekly livestream video.

What Day and Time Will You Stream?

Make that decision. We decided we're going to be live on Wednesdays at one o'clock every week. We stick to that and keep it very consistent. Unless some big major life event happens, we're here on Wednesdays at one o'clock to produce a show and we prepare for that show throughout the week so that we can be ready to give our best. Our audience knows that we're going to be here so they show up, too. 

Livestream to Podcast 

After you finish your presentation or interview livestream, download the audio to create your podcast episode. When you upload the audio to your podcast host, it goes out to up to 40 different platforms, distributors, and aggregators. You can get help finding the links and instructions to thoroughly share your podcast when you get our free Visibility Guide at http://visibility.agkmedia.studio/  Once you’ve set it up, your podcast host will automatically provide your RSS feed link to those platforms. That way it's all over the internet so when people Google the name of your podcast, it will come up and they'll be able to find it very easily.

Transcribe Quickly With Descript

Transcribe that audio file and edit it into a blog post. We use Descript, but there are other apps available that do this as well. Posting the text of your content as a blog post is very important for SEO. Additional people will find your blog, then they will see you also have a podcast and YouTube channel. 

Take It Apart

Take the long-form content apart and make short-form posts. Let people know to go see your YouTube video, listen to your podcast and read your blog post. Invite them with those short-form posts, and continue to post throughout the week so they're seeing it often and you are top of mind with your content.

Take that original long piece of content and create audiograms using Descript or another similar app. You can take out quotes to create posts. You can clip an image or a short video from it. If you have a slide presentation you can convert the slides to a PDF that people can download to get them on your email list.

Content Management and Distribution

For content management and distribution, it's helpful to have one gathering place for all the different kinds of content you make. That's why we chose Podpage to house our podcast episodes, our videos, and our blog, as well as showcase a couple of our social media posts on the front page. https://livecast.life/ is our Podpage website where everything is gathered together automatically. Here is our affiliate link we hope you’ll use if you choose to sign up for Podpage: https://www.podpage.com/?via=agkmediastudio 

Social Media Scheduler App

You can also automate your social media posting by using a social media scheduler. Put your posts into the app and it sends them out as often as you want to any of the social media sites that you choose. Try looking in AppSumo https://appsumo.com/ for a social media scheduler that fits your needs.

Compile Your Content

Put together several weeks' worth of shows and create a playlist on YouTube for additional SEO using keywords in the Playlist title. Create a compilation book by putting together a few months worth of blog posts. You can create courses and memberships with those videos and books and create worksheets to go along with it.

How to Foster a Deeper Connection With Your Audience 

It starts with free offers and opt-in downloads. If you want people to opt-in to your email list, give them something for free like a checklist, ebook, infographic, or even just the opportunity to schedule an appointment with you to help gain some clarity. Giving something away and getting an email address in return is how people can opt-in and that begins the relationship.

Set up an email sequence to onboard those who opt in, let them know everything that you've got going on, and provide any information you want them to have. 

Send out a weekly newsletter. We send out a weekly newsletter on Tuesdays. It provides all kinds of great personal information about what's going on with us and our shows. It gives you some industry news and keeps you up to date on what's going on in the world of digital marketing and media. It also gives you cute pictures of babies to look at occasionally. Sometimes we'll share photos that we've taken during the week so you get a glimpse behind the scenes of the livecasting lifestyle.

Consider a Facebook group where people can gather and ask questions and get more additional free download information. 

Offer consultation calls and spend up to an hour helping people figure out what it is they want to do and how you can work together. We ask, what kind of show do you want? What kind of equipment are you going to need? What questions could you ask?

Coaching means getting paid for your expertise. If you want to become one of our clients, we can coach you through the process or even provide production for you. 

Content Entrepreneurs Want to Be Seen, Heard, and Followed

Become an influencer, a thought leader, or somebody that other people come to when they need answers that you can provide. That starts with content creation and content distribution and works its way into campaigns.

Campaigns Create Engagement and Income

Campaigns are promotions, challenges, or launches that you do throughout the year to promote your work. Maybe you're promoting a course, book, or membership, and that can happen throughout the year as a campaign. When content creation, management, distribution, and campaigns are happening consistently throughout the year and your audience is engaged and growing then you are considered an influencer.

Collaborate With Other Influencers 

Guests and hosts. The first place we can do that is with your livecast guests and podcast hosts. When you are on somebody's podcast, you can collaborate with them back and forth. You be on mine, I'll be on yours. Then connect other places online. Connect on LinkedIn, Facebook or Instagram, or wherever it is that person is most likely to be. 

If you invite people to be on your program, and they are livecasters themselves, that is they are livestreaming, podcasting, or blogging you very likely will get an invitation back from them. If you invite experts to interview with you, they see after just a few minutes that you're pretty good at what you do when it comes to this livestreaming thing. By the questions you ask them in the conversations you have with them they realize that you're somebody they would like to have on their program as well. Because they have a bunch of contacts, and their show is distributed to a different audience from yours, then you have opportunities that come from that. 

One benefit of committing yourself to this kind of lifestyle is you're going to get lots of opportunities to talk about your lifestyle. That's what happens when people invite us to speak on their podcasts. Sometimes they invite us together. Most of the time they invite us separately to speak. We'll have conversations that are based on our individual experiences and the joint experiences we've had in building out our livecast.

Conference attendees. We did this in October 2021. We went to a live conference. We met several different people and continued those relationships. Sometimes people might see you and get to know you, and then they want you to speak at their conference or mastermind.

Online networking is another way you can collaborate with other influencers, Toby and I have been designing a monthly online networking meeting through Zoom. We will meet with all the people we have brought together as speakers on our show who are experts in digital media. This would spark a discussion once a month about what's going on in digital media while helping to keep each other informed.

Social media can build relationships. I like to connect with my guests on LinkedIn. Then I post the work that we did together and they'll see it because they're tagged and they'll comment on it and share it. Then I'll see posts that they put up and I'll comment on their posts. We have that back and forth going on and we maintain that relationship. 

Ask for and offer referrals. We'll ask our guests, who do you know who might be a good fit for our show? Could you refer us to anybody who might be a good guest? Or if they know somebody who needs our services, they can also refer them to us and we can do the same for them.

Share Your Platform to Uplift Others

We recommend that once you've gained influence, use it to lift others up, help others with positive advice, bring on guests who help other people with positive advice, be a helpful guest on other people's podcasts and help their audience promote others who provide help. That way your impact and leadership are enhanced and your professional reputation grows.

Weekly email. If you're putting out a weekly email and you see somebody who is not getting the attention you feel they deserve, talk about them in your weekly email and promote them. Lift them up. 

Offer low cost and free resources. These are your lead magnets, opt-ins and entry-level offers. Great resources should always be made available to people so they start to get the help that they need. Then they'll come further into that relationship with you.

Be a good example to other influencers in the way that you use your platform. Support those whose voices need to be heard. Ask yourself how else are you able to positively influence people? How can you set an example?

I think as a person in their late fifties, sixties, and seventies, we have come to understand what it means to be a good example because most of us have our own children or there are children within our families to whom we've been an example. 

We've had people in our lives who are an example to us. We know what it is to be a good example. Keep that in mind as you're putting out your shows. I shouldn't go down that road of anger because it doesn't set a good example for my audience or my family. One reason we want to livestream, podcast and blog is to leave a legacy, to show an example to other people of making a positive contribution to our community.

We got started in all this together. We had been working together for several years before we decided to start a YouTube channel and do livestreaming. We started with the Forrest Fenn treasure hunt, and we became the biggest YouTube channel in that particular market segment. Then when the treasure was found we immediately pivoted and started doing something else. We wrote a book called A Gypsy’s Kiss: A Treasure Hunt Adventure. 

Then we decided building an audience based on content creation and marketing is what we wanted to do. We're good at this. We want to help other people become good at this. We still get messages from people who remember those days when we were in the treasure hunt genre on YouTube and they tell us they miss us, that we were a positive influence, and they always felt good watching our program. We were talking about the treasure hunt, but we always did it in a positive way, even when there wasn’t good news to share. We did our best to make sure everybody felt good about tuning into our channel.

It's a lot easier with what we're doing now because we have so many positive things to talk about. We can be encouraging to other people. 

We Love the Livecast Lifestyle

If I had the time I could create a new show about a new topic every day because those ideas come to me as often as I wake up and think about something else. Then we discuss the logical questions. Do we really have the time to do this? How's it going to impact our other work? 

The advantage to the approach that we've taken to livestreaming as our business, especially when it comes to influencing others, is that it's integrated into our lifestyle. We have a studio we built together over the past few years. That means anytime we get an idea, whether it's an idea for us or a collaboration with another individual, we can make a viable, well-produced contribution to the world with a livestream show.

That's another way to help other people. If you can do what makes you feel good about yourself, whether it's for the purpose of being an influencer, thought leader, business owner, or leaving a legacy and simultaneously lifting others in the process, that's a good place to be. 

It's fun because it's always personal for us and we like sharing our lives with you. We're very grateful that we get to spend time together doing the thing that we love. Hopefully, it'll be something that will become a part of your life as well.

A Challenge For You

I challenge you to think about this. If you did a show, what would it be about? What would be called? Who would be in your audience? What would you teach them? How would you help them to improve their lives? 

If something wonderful comes to you, then reach out and schedule a time to talk with us and we will walk you through the next steps. Take action on our recommendations soon and start your own show.

If it's a great interest of yours, a hobby, an avocation, or if it's something that you like doing and showing other people how to do those are all good reasons to become a livestreamer. It's easy to do because the tools and the applications are available to you and you can get started with little to no cost except your time. 

I think about this every once in a while that after I'm gone, if my children want to see who I was, what I loved doing, who I liked being with, they can come back to these videos and see all of that. 

Leave a legacy for the people around you so they'll have recordings of your work and your life to look back upon.

It's a lot of fun and you’ll be surprised at how very quickly you will build up a whole portfolio of content that becomes your calling card. If you ever want to reach out and speak on somebody else's podcast, if you want to write a book, if you want to speak at a conference, you've got social proof. Nothing captures the attention of potential collaborators like a portfolio of content and an audience that looks to you as an expert in your field.

You will have a lot of authority once you've created this content.

Put your mind to it. Think about what you could do with all of that. 

I'm excited to hear about it. So give us a call or leave us a comment and let us know what you're going to do with this opportunity. 

We hope that you got some benefits from watching, listening or reading our work and we'd love to further our relationship. Please sign up for our email at http://news.agkmedia.studio/ or schedule a chat with us at http://calendar.agkmedia.studio/