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Dec. 24, 2021

Tiphany Kane, Podcast Host, and Coach for Mastering the Podcaster Mindset

Tiphany Kane, Podcast Host, and Coach for Mastering the Podcaster Mindset

Tiphany Kane is a divorced mom, entrepreneur, writer, public speaker, and educator. She hosts The Love & Life After Divorce podcast which supports women living their best life after divorce. In her podcast, Tiphany will introduce you to the people that inspire and motivate her, share her personal growth insights, and provide a unique, upbeat perspective on loving life after divorce. Tiphany is Co-Founder and CEO of KaSa Media Productions. 

You can find more information about Tiphany and KaSa at https://tiphanykane.com/

https://www.instagram.com/tiphanykane/

https://linktr.ee/TiphanyKane

Sign up for Tiphany’s free Launch Your Podcast Bootcamp https://landing.mailerlite.com/webforms/landing/v5c6h1

Tiphany Kane, Podcast Host, and Coach for Mastering the Podcaster Mindset

[00:01:41] Toby: We have a very special guest today. We do have some news, in the sense that you got the newsletter out and it’s all in the newsletter. So if you want to know the news, make sure you subscribe to our newsletter.

[00:01:53] Shelley: That’s right. Go to AGKmedia.studio. Everything is there. That’s our website and you can get free training. You get free books, you can get on our newsletter list. You can do it all on AGKmedia.studio.

We have a very special guest Tiphany Kane, who we met at the She Podcasts Live conference and we had a wonderful interview with her. You can find that interview on our podcast and it dropped so check that out as well. Tiphany is the host of a podcast called Love and Life After Divorce and I believe she has another podcast that she  launched with her significant other. We’re going to hear more about that today.

[00:02:39] Tiphany Kane: Thank you so much. This is so fun. Meeting you at She Podcasts Live was probably the highlight of the conference. It was so fun to be live with people doing a live podcast interview. It was an exhilarating experience and you guys are so lovely.

[00:03:00] Toby: It was our pleasure. We had a great time handling all those interviews. I want to say interviewing, but I didn’t do any of the interviews. I was responsible for technical support. Listening to all those interviews was not only informative but enlightening. I got a whole new perspective on women on podcasting and it helps me understand when we talk to our audience, why we have to talk to them in a special way.

You’ve got an interesting background to have ended up where you are right now. Tell the audience about your background, and the inflection point that caused the change that results in who you are.

[00:03:52] Tiphany Kane: There are three turning points in my life. I’m writing a book about them called The Radical Audacity of Being. I think it takes a lot of radical audacity to identify points in your life when you say this isn’t working for me and I need to make some really tough decisions to live a life that does work for me. For the first decision I was about 19 years old and I left a religion that wasn’t working for me. It was super patriarchal. I was not allowed to have a voice. I couldn’t even say a prayer without a man to say a prayer for me.

It was that kind of thing that wasn’t working for me. So at 19, I packed up my little blue Toyota Corolla and moved out to California from Florida. I drove 3000 miles in a car that I had to put oil in every single day because it overheated every day on the way out. That was the start of me choosing what was right for me and it meant I lost my family, all of my friends, and everybody I grew up with. It was a tough decision, but I couldn’t stay for lots of reasons. That was a turning point for me. Sometimes you have to make decisions that are super hard and super painful to live the right way for you.

The second one was when I got divorced after 19 years of marriage and I realized that the toxicity was poisonous and I needed to choose for myself and I left. I got my master’s degree and ran a couple of marathons and did a hundred-mile bike race, and gained a lot of confidence.

Now it is my third turning point. I have been in public education for 20 years and I am leaving that security. It’s a bookend job, right? You get 10 paychecks a year, you know what they are, you know what you’re going to get when you retire, and you have health insurance. There’s stability and security yet it’s very bookended and it doesn’t matter how hard you work. You’re going to make the same as the person next to you and that doesn’t sit right with me. So I’ve launched my own company with my partner; a media production company.

We are having a blast training people on how to podcast. We’ve got an editing side of the business where we are editing for people. We’ve got a white label concierge side of the business, where we are doing podcasts for larger companies. We are launching a network side of the podcasts where we are bringing in sponsorships and helping indie podcasters.

It’s exciting but terrifying because, as an entrepreneur, you don’t have that built-in security. But there’s a certain exhilaration in the idea of it being purely my effort, my ideas, coming to fruition. As much effort as I put into it is what I will get out.

Those are my three pivots and that’s where I’m at now.

[00:07:19] Toby: So with those three pivots or those three inflection points, how different are they from one another? What makes this one different from the previous two?

[00:07:33] Tiphany Kane: There are a lot of similarities. The differences I think, have to do with maturity and the reasons, right? The first one was morality. I did not agree with the morals of the religion. There is no tolerance in that religion for anybody who thinks differently. An LGBTQ lifestyle is not tolerated. Other religious beliefs are not tolerated. I believe there are many paths to your God and your universal enlightenment. I believe there are many paths to love and I go beyond tolerance to complete acceptance of people. For me, that was a very moral decision and I didn’t want somebody else speaking to God for me. If we believe we’re created in God’s image then you know that God created the female image so I should be able to talk to God. That was a very moral decision.

Leaving the marriage was truly a life-saving decision. I had gotten to the point where my health and my children’s health were at risk. It was truly saving my life and rediscovering and reclaiming who I was.

Then this decision is about the essence of who I am. This is where I get to bloom, shine and blossom and discover the upper limits of my capabilities. I feel like the Idea Fairy is constantly visiting me and dropping things off and I get to choose those ideas and say, yes, I want to run with that. I want to try that.

[00:09:35] Toby: I used to tell my children that in life, you’re going to get two kinds of inflection points and they’ll create opportunities for you. One kind is what I call the negative inflection point. It sounds like your number one and number two are negative. The second kind is the positive inflection point where an opportunity comes to you, you recognize it and you do something about it. That’s what the third one sounds like. That’s a good example of what people have the potential to experience when they get to those inflection points in their life.

The inflection point is going to happen anyway, what you do with it is the question that needs an answer.

[00:10:12] Shelley: You recently launched another podcast. Is that correct?

[00:10:18] Tiphany Kane: Here is the backstory. The day we launched the podcast on Wednesday, November 10th was the day I fell very ill with COVID.  So this week is the first week I’m feeling halfway decent. The entire launch of this new podcast I have been sick with COVID so when you go and listen, you will hear our COVID voices. But we kept up with our production schedule, mostly very ill with COVID through the whole thing.

Anyway, it’s called Mastering the Podcaster Mindset and it is to support podcasters. I realized in launching my first podcast, which I am rebranding, so there’s another pivot point, right? Another opportunity. But in launching my first podcast, I realized how much I love podcasting. My partner and boyfriend is a professional dialogue editor, and this became a really exciting creative outlet for him. He lit up and came to life with my podcast. It brought his talents and my talents together and our relationship blossomed through it. We were both having so much fun. People were coming to us and saying how are you so successful so quickly? We monetized the podcast to five figures before I had a thousand downloads.

People were saying it’s so great, you sound so good, how are you doing this? We started immediately teaching courses. At that point, we were only five minutes ahead of everybody else. That’s all you need to teach somebody is to be 5 to 10 minutes ahead of them.

I started teaching how I did this. I’m happy to teach about it. We started teaching courses and people love it so much. We started a membership and they love that so much we’re starting the network. It was one of those very organic things, but we realized that we needed to support our community even more and this podcast will help support the community. I truly believe in giving back as I’m sure you guys do. You do all of this, you give all of this value and information to your community. That’s part of the podcast is giving value to our community and keeping them engaged and creating these authentic connections.

So this new podcast is all about that. We realized the biggest hindrance to new podcasters is the mindset. A lot of failures to launch are 100% the barriers we create in our minds. With podcaster fade, it’s a very similar thing. It’s those things that we allow to create the barriers to continuing. We give a lot of technical tips because he’s so technical. My boyfriend is a sound magician. But we also really focus on mindset.

[00:13:30] Toby: It sounds like an exciting opportunity for both of you, especially since you both get to contribute to the partnership from your two perspectives. We have this experience and we have a lot to talk about when it comes to working with a partner.

What’s it like for you working with your partner on a project that you seem to have come up with and initiated and then brought him into it? What was that like?

[00:13:56] Tiphany Kane: He is the kind of man that would run across a mountain for me. During COVID when they were talking about closing the roads, he lived on the other side of the mountain from me and he said I live directly across, I will run across and get to you. He’s that kind of man that would run across a mountain for me. I’m the kind of person who constantly gets ideas. “Hey honey, let’s do this. Hey, I have an idea.” He’s a very patient, loving long-suffering man. We work well together because I’m the full force let’s do this.

I believe every no is a big giant yes somewhere else. That’s who I am. He’s fantastic at researching, he dives deep into things. He’s very cerebral and intelligent. We make a really good partnership in that and balance each other out. I’m learning how to slow down because I’m so big picture. He helps me to slow down and look at the details. He asks really good questions. My big picture helps him to see the possibilities of all of the things.

Communication is so important. Especially when you’re in a romantic relationship with each other. Sometimes we say, let’s take our romantic relationship hat off. Let’s put our business hat on and let’s talk, keep emotions out of it and focus on the logic. That helps, especially if we have a glass of wine while we’re doing it.

[00:15:35] Toby: That’s interesting because I was married and divorced and Shelley is the opposite. She’s been married to the same gentleman for 37 years. But the question that I want to ask is how much easier it is to work with a partner when that partner isn’t your spouse?

[00:16:04] Tiphany Kane: I think there are pluses and minuses, benefits, pros, and cons to both situations. I think in both situations, you have to respect your partner and have great communication. There’s something about living together and working together that is fantastic. We will be working at midnight because we are so passionate about what we do.

Our date nights are working. We have to be super cognizant of having a real date. We went out for a date the other day. We ended up talking about work during the date, but we went out. We have to be cognizant because we are so passionate about it.

It’s nice because you get to work all the time. At the same time, you have to leave space for the relationship part. When you work so differently, you have to be very respectful of how the other person works. That’s a huge thing I work on all the time because I like to get things done and move on and he wants to sit with it a while. Let’s ask about it. Let’s look at it. We respect how each other works and that’s not always easy. I would imagine you guys can talk about this better than I can.

When you’re not working with a romantic partner it’s probably easier to keep the respectful co-working thing going. But I would imagine you have other things that you guys are juggling to keep this working, which you can talk better about than I can,

[00:17:40] Shelley: But we won’t because it’s not about us today. You were talking about changing the Love and Life After Divorce podcast, rebranding it. Tell us about what’s going on with that.

[00:17:53] Tiphany Kane: I’m writing a book called The Radical Audacity of Being. I love the term radical audacity. It is pretty radical to live life in your authentic integrity. Because you’re not necessarily always following the expectations and the rules of society. So I’m writing a book about that, and I’m fascinated by people that get sucker-punched by life and somehow turn it into something fantastic.

For example, one of the guests I’m talking to had cancer at a very young age and turned that into creating an app on breast exams. She’s still battling her cancer and yet she launched a business and an app. I think she’s got six figures of downloads of that app and she’s making such a difference for other people. So in that, she is taking something terrible that happened and turning it into something very positive.

I realized I want to explore those stories more because those people are so inspiring to me. Divorce is still part of that because divorce is a giant sucker punch to your life. But I don’t want to focus on divorce anymore. I want to expand on the ways people are living in their authenticity and their audacity to say, Hey, I’m gonna do this no matter what. That’s my shift and I’m “the heck yes, coach.” Whether you’re a podcaster or you’re having problems in your relationships or life, saying, heck yes, takes audacity. It fits better with my coaching.

[00:19:54] Shelley: When do you plan to make that transition?

[00:19:56] Tiphany Kane: In January. I’m doing a photoshoot on my birthday. My season one ends about mid-January and season two will launch right around there. I’ve already got several episodes recorded and I’m excited about the shift and the transition.

I think my audience will see it goes in line with what I’ve done before. It’s not a far cry, so hopefully, they’ll like it as well.

[00:20:24] Toby: I want to talk about your websites. Tell us about TiphanyKane.com and what people can expect to see and do there.

[00:20:47] Tiphany Kane: This is where I am currently before the rebrand. I started more in that love and life coaching and realized as I moved into the podcasting that it’s mindset coaching. That’s where I’m moving to now. These were my first pictures taken after my divorce with my kids. So this was my new family. This represents how you live a joyful life after divorce. I’ve got a membership, podcasts, some of my articles that I write and it’s a fun way to connect.

[00:21:29] Toby: Who makes up your audience?

[00:21:34] Tiphany Kane: My listeners are mostly women right now, women who have gone through a divorce. In the future, it will be anybody who needs some mindset coaching.

[00:21:51] Toby: You are TiphanyKane on Instagram and I follow you. I get a lot of your stuff and I have been impressed with how much you use Instagram and what you do with it.

[00:23:50] Toby: You use Instagram to take a clip out of one of your recent podcast interviews and incorporate it onto Instagram.

Tell us about your commitment to Instagram as your primary channel for social communications.

[00:24:20] Tiphany Kane: I love how many things you can do with Instagram. I use my Tiphany Kane Instagram as my main channel and for Mastering the Podcaster Mindset I use Facebook. We have a very active Facebook community, so we’re using two different things to see what’s working on Instagram.

You can schedule an Instagram live, which is fantastic, especially when you collaborate with whoever you’re doing a live video with, it will send an invitation to their community and your community. Then you get new people to your page. Every time I do an Instagram live, I get a couple of new people who subscribe to my page and follow and listen to the podcast. I love Instagram for that. I love Instagram for the clean format, how easy it is to look at and find what you want.

It’s a fun way to engage and I like to keep it fun, keep it meaningful, and also light and joyful. Then in our Facebook community for Mastering the Podcaster Mindset, it’s a lot more about education with podcasting. We still keep it fun, but it’s a more educational and informative place where people will post questions and we’ll answer. We’re engaged in that community in a question-and-answer format. So it has slightly different reasons for how it’s used, what we’re doing with our social media.

I’ve got to tell you guys when I started my Instagram page, it was a secret. I didn’t tell anybody. I started posting, seeing what would happen. I didn’t want anybody to know. I was experimenting and figuring out who do I want to be? How am I branding myself? What am I doing? So it’s just in the last few months that I’ve been telling people about this Instagram page and being more active with Reels and Stories. I went from zero to the followers I have now in a matter of two months. It doesn’t look like there’s a lot of followers, but the ones I have are super engaged and that growth has happened fast.

It’s a new thing for me. I used to be focused on Facebook. Instagram is new for me and I’m having a lot of fun with it.

[00:27:01] Toby: Some of the other platforms have restrictions before you can start streaming live. On TikTok, you need a thousand subscribers before you can start streaming. Instagram doesn’t have that restriction. I remember Instagram being one of the more convoluted livestreaming apps or opportunities. You have to have a special setup to do that. Is that still true?

[00:27:30] Tiphany Kane: I livestream from my phone and it’s super easy and convenient. It’s not as friendly to livestream to Instagram from my computer, but the phone is totally easy. So I  always set up a little tripod and do it on my phone.

[00:28:53] Shelley: Tiphany, how much time do you feel that you spend on Instagram and other social media apps each week?

[00:29:03] Tiphany Kane: That’s a great question. It’s a decent amount to the point where I’ve signed up for a social media scheduling app yesterday. I haven’t started using it yet, but I’m all signed up and I’m learning it. I’m doing a lot. I have four Facebook pages. I have a membership group, my course group, and my free support group. I have my profile page and I have my business page. I have three Instagram pages. It’s a lot to manage and keep up and they’re all really important and they all have different purposes. I am looking for that kind of virtual help in getting things out and getting things scheduled.

I think as you grow, it’s really important to have a system, have a way that you can keep things organized and make the most use of your time. I can schedule things while keeping them very authentic and in the moment. I like things to be very much about what’s happening right now, but certain things are going to be a pattern.

Monday and Wednesday, Mastering the Podcaster Mindset episodes go out. Every Tuesday and Thursday, Love and Life After Divorce episodes go out. I usually do an Instagram live on Thursdays. When I know what’s going to be happening, I can schedule those. I know the kinds of posts I like to do surrounding my podcast episodes. I like to do a quote from the episode. I like to do a video. I like to do two audiograms. I like to do some personal posts, snippets into my life. Since I know I like to do those, I can schedule them and save time.

I do feel like I’m spending a lot of time on that. I’d like to open up more time for engagement rather than just posting. I want to be engaging with other people’s pages because that’s where you grow. When you start engaging with other people, you start commenting on their posts. You have that targeted daily engagement where you bring value into your other communities that you’re involved in. I want to be able to spend more time there as well.

[00:31:27] Toby: We use a social media scheduling app. It’s Shelley who does all of that work. Why is social media scheduling so important and what’s available to people to be able to do that?

[00:31:49] Tiphany Kane: I think it’s important because being consistent with posting helps your engagement. You want to stay in front of people. You want your stuff to come up when people are scrolling. Even if they’re subscribed to your page, if you’re not very consistent, they forget they’re subscribed to you. There are likely subscribed to 300 pages. So the more consistent you are, the more they see your stuff. Do lives, reels, and stories. The more you can do those kinds of things and be consistent, then the more engaged your audience can be and the more authentic you are with what you’re posting.

That’s where I came to the understanding that I was spending so much time posting to all my different places but I want more. My goal currently is posting at least once a day, but in reality, it should be multiple times a day. Every day you should be doing a Story, a Reel, and a post. I am not able to get to that plus do my targeted daily engagement plus grow my business with all the big ideas I have. Having help in that area with a scheduler is powerful and helpful. Plus they have cool features like suggesting hashtags and some of your content you can put in. Like what are you going to say?

It’s always nice to have help with that. I firmly believe as business owners, we need to systematize what we’re doing to make things as smooth and easy as possible. It shouldn’t be so hard. When you start to say, this is so hard, then you either need to let somebody else do it for you, find an easier way to do it, or let it go.

I don’t want to let social media go. It’s very important. I don’t want somebody else doing it for me yet, because I haven’t fully developed who I am in social media. There’s still so much I’m learning how to do. I don’t want to turn it over yet until I truly know exactly what I’m doing. Plus I like staying engaged with everybody. So for me, a scheduling program was the logical thing to do.

[00:34:16] Toby: Letting it go is difficult for a type-A personality, but eventually you’re going to get to the point where either you’re not going to do the job at all or you’re going to delegate. To start using some of the social media development tools that are available out there for not very much money is a good way to do it.

What happens when they get tired of seeing all your stuff? That’s the great thing about social media. They can stop following you, or they can turn off your notifications. It’s up to them. If they get tired they’re not going to call you and tell you I’m tired of your stuff. They’re going to shut you off. They may come back to you at a later time, but that’s their option. If you lose a couple of followers because of the type of uploads that you’re making, then you lose those followers and do not take it personally. They’re making decisions that have nothing to do with you.

[00:35:17] Shelley: What type of results have you seen and what is the activity that you feel brings in the result that you’re looking for the most?

[00:35:27] Tiphany Kane: The live videos. I think people crave human connection so much and the live videos make a huge difference, both in my Facebook groups and in Instagram. So I go live as much as I possibly can. People love engaging. They love seeing you. They love being able to ask questions and hear your answers. They love being able to talk to your guests.

I would say the number one thing is going live and I was terrified of going live the first time I did it. I think my first live video was two minutes long and I turned bright red. I’m Irish so all my emotions show in my skin. In my first live video, I was flushed bright red and after two minutes I was done. But the more you do it, the easier and more fun it becomes. Now, I think they’re totally fun and it’s become a regular practice for me. At first, you’re doing it once a week, whether you like it or not. Now it’s yay! I’m doing it at least once a week. I’d love to do it more. Those are the most fun and when I can bring a guest on it is super fun and it’s where I see the most growth.

[00:36:47] Shelley: They’re subscribing and engaging with you because of the live videos. Are there any additional things that are coming to you? Are they becoming members who are spending money with you and that sort of thing?

[00:36:56] Tiphany Kane: Yes. It’s that know and trust factor, right? Anybody can post a picture and make it look perfect, do a perfect angle, and show a perfect life. But when you show up live, they’re hearing the unedited version of you. Even with the podcast, we edit it. When you go live, it’s the unedited version of you. They’re seeing the red on your neck hearing you tripping over things. They’re hearing your kids fighting in the other room, or whatever it is.

I went live a lot while sick with COVID, and my face was super puffy and my nose was stuffed up, but I went live and it created such a bond in my community. They cared and communicated so much. I even had one lovely listener send me a gift card through DMs who said, take care of yourself. Here’s a gift card. I didn’t ask for that. It was a total surprise. It’s that know and trust factor. When you have an authentic reason for connecting with your audience and you’re truly wanting to be there for them and be on the journey with them, they know it and they engage and have fun with it.

The live videos have become my favorite part.

[00:38:30] Shelley: That’s our favorite thing too.

[00:38:34] Toby: For all the reasons that you said, but also because it eliminates editing bay.

[00:38:43] Shelley: We see your short videos, your audiograms, and all the amazing graphics that you put up on Instagram. Can you tell us some of the apps or solutions that you found for creating that work that you can then share on social media?

[00:39:02] Tiphany Kane: Canva is my best friend. I love Canva. Almost every graphic you see I’ve created in Canva. In Canva, you can create your brand, choose your colors, choose your fonts, and stay consistent with those and have fun with those colors and fonts.

You’ll see blue, pink, and yellow are my colors and I mix them up and I have fun with them, but those are my brand. I have playful fonts. Divorce is such a heavy topic but I want to talk about the joy after. I want my brand to show joy. That’s really what I show in what I do.

Canva is my best friend. Recently I also started using Descript. That’s where you’re seeing a lot of the audiograms that have captions. It’s called fancy captions and those are super engaging for people. Not everybody will have their sound on. I’m one of those people, when I scroll Instagram I don’t like the sound on. But I love being able to read it to see what’s happening. Whenever you can have captions on or something that shows movement, then people will pause. The Instagram algorithm notices when people stop their scroll and they pause on you. The more that happens, the more Instagram says, this is somebody people are interested in. Then they show you to more people, so you want that. You want people to stop and pay attention to what you’re doing and the captions help with that.

I create the graphics in Canva, and then put them in Descript and use Descript and I’m loving that. I pay for the pro version of both. To me, you invest in your business and you invest in what’s important. Free versions are nice, but they don’t give you that much. So I invest in the pro versions and have so much fun.

[00:41:03] Toby: To reinforce what Tiphany is saying, Shelley and I also use the pro versions of Descript and Canva.

[00:41:12] Shelley: I haven’t done as much as you have, though. These are some really good, inspirational ideas. Information like this and how to make these things that you’re creating, is that something that you’re going to be teaching in your new course?

[00:41:25] Tiphany Kane: I touch on it, yes. I have a partner named Michelle Toscano. She’s the real Canva girl. She has her own business, but we partner a lot. I firmly believe in bringing in experts to help. I love doing this and creating this, but it’s not my expertise. So I have a friend and it is her expertise. She comes in and teaches that part of my course so we partner with that. If people are interested in learning more, they get to take her course. I believe in that. I’m all about elevating people.

If somebody has got talent, let me bring you into my community. Then my community wants to follow you. She’s fantastic and I’m taking a Reels course from her tomorrow. I’m excited because I need to up my Reels game and she’s good with that.

Yes, it is part of my course, I touch on it, but I let somebody else really dig in and teach it. She does it as a masterclass so she gets her own time with my group.

[00:42:38] Shelley: That’s something that we’ll be offering pretty soon as well. We have a panel coming up on January 19th. Our show is going to be featuring a panel of online marketing experts. One is an expert in online events. One is an expert in applications and automation of your marketing. We are bringing those people together to talk about what’s coming and what’s important to focus on in 2022 to build your business and grow your audience.

[00:43:10] Toby: We’ve done other panels, but we thought this one was important. We all felt like we were going to be done with the pandemic by 2022 but the reality is people have to consider digital marketing options.

[00:43:32] Tiphany Kane: When you move into that digital marketing world, the doors that open are infinite. Brick and mortar are cool. I love being face-to-face with people. Like I said, being face-to-face with you guys at She Podcasts Live was the highlight of the experience. But when you’re limited to one-to-one with somebody there’s only so much you can do. With digital marketing, it’s infinite. Having almost been pushed into this, as a lot of us have recently, we have to rethink our business model. I think it’s a gift because there are so many possibilities.

There are infinite possibilities and every day more possibilities are opening up. And it’s really exciting. The innovation that’s happening, the opportunity to create businesses out of it and help people is really exciting. I’m a big proponent of finding the people that can help you. You guys have your specialty. I have my specialty. I’m taking my friend’s course because she’s better at it than I am. Find the people that are good at the things you need, take the course, get the coaching, learn and run with it and have fun. Experiment, be curious, and be willing to fail because there’s a lot of learning that happens with failure.

[00:45:10] Toby: That’s our perspective on it. We have been livestreaming since 2014 so livestreaming is not a new thing for us. The pandemic made us realize that livestreaming can be expanded as a tool for intimate communications with your clients, prospects, and people that you serve with your membership.

We saw 2020 as the breakout year for livestreaming and video communication. We rely on it as our primary tool. I’m seeing more and more people starting to realize this has got to be part of your toolkit if you’re a digital marketer.

Encore entrepreneurs, the people who for 30, 40, sometimes as much as 50 years have maintained a high level of expertise in a particular subject. They don’t want to retire in the classic sense. They want to continue doing something without having to go through the effort of maintaining an office or a brick and mortar location.

We explain how to do that.

[00:46:24] Shelley: Tiphany, you have been a wealth of information today and we appreciate everything that you’ve shared, but is there anything that you would like to share that we didn’t ask about?

[00:46:35] Tiphany Kane: You have asked some great questions. I think my two big things are to ask for help. Invest in yourself, get the coaching, take the course, go for it because it’s so worth it. Number two have fun and don’t be so serious about it. Don’t be afraid of failing. Try it and have fun with it.

I’m 48 years old. So I’m an old dog learning new tricks here. When you’re learning new things, especially tech, it can be terrifying and frustrating when you didn’t grow up with it. You may have this intense, amazing wealth of information, but the tech part is what’s holding you back. Don’t let it hold you back, have fun. Ask the people who know how to do it to help you. Don’t let the tech stop you from sharing this amazing information you have in your head. Your voice needs to be heard. Your story needs to be told. Somebody needs the information you have. Create a mindset of having fun with this.

I am somebody who has had to overcome the tech gremlins. I think when you have a fear of tech, the tech says, let me have fun with you and make this hard. I had to take a mindset of having fun with this. I’m going to learn it and it may take me longer than somebody else, but I’m going to learn it. That to me would be the big thing your audience needs. It may feel overwhelming and scary, but have fun with it. There are people out there to help you so get them to help you.

[00:48:43] Toby: You heard Tiphany say several times that she’s going into a period of transition at the beginning of the year. If you want to stay up with what she’s doing and her new offerings that you might like to consider, make sure you log into her website and make yourself aware of what she’s doing at TiphanyKane.com

[00:49:17] Shelley: Is there anything else coming up in 2022 that you want to share with us?

[00:49:21] Tiphany Kane: I do. I am teaching a course on launching your podcast. So if there’s anybody out there that wants to launch a podcast, we are teaching the course. My partner is a sound magician. He’s been an audio engineer, dialogue editor, and voiceover editor for two decades. He’s a sound nerd. We call him the sexy sound guy. We teach together and I’m the mindset coach. My career is in professional development, so I’m pretty good at teaching adults. He’s great at sound production. We work together really well, and we take a lot of the fear out of launching a podcast and the technical side of it.

We have a free Bootcamp coming up that I would love to invite everyone to attend. It’s a free two-day Bootcamp. From the Bootcamp, you will have everything you need to launch a podcast. Some people might need a little more support, so they choose to join the six-week course. There are a lot of pieces and parts, and it’s nice to have help, support, accountability, and a community along the way.

[00:50:31] Shelley: Where can they find out more about this Bootcamp?

[00:50:34] Tiphany Kane: I have a link.

[00:51:08] Shelley: We will share this link and if you are interested in Tiphany’s Bootcamp where she is teaching how to launch a podcast, you can go there and find out more information and get signed up for it. The Bootcamp is going to be free and it’s happening in January.

I saw that you were recently a guest on Women in Podcasting talking about the mic that you recommend to everybody. If people are interested in learning more about mics, they can go check that episode?

[00:52:55] Tiphany Kane: We did an episode on Mastering the Podcaster Mindset called Why Not the Yeti, where we talk about what kind of mic a home podcaster should be using and why the Yeti is not a good mic for the home podcaster.

I also wrote an article about it that got published in DIY Podcaster Magazine. She saw that and invited me to come on her podcast to talk about mics. This is so fun and you never know where it’s going to take you when you’re having fun with this and talking about the things that interest you.

[00:53:32] Toby: We do not recommend the Yeti mic for our clients.

[00:53:39] Tiphany Kane: We don’t recommend it either. Now I’m on a Blue mic right now. Yeti is made by Blue, right? We love Blue, so it’s no aspersions on Blue. It’s that the Yeti is a condenser mic and it picks up all the sounds in the room. People think it’s an end-address mic so they talk into the end and it’s a side-address mic. Then they don’t put it on the cardioid pattern. Or they talk into the wrong side.

[00:54:12] Shelley: We helped a couple of friends and clients to reconfigure their Blue Yeti because that’s what they had purchased on somebody else’s advice.

I want to say thank you so much, Tiphany Kane, for being with us today. Please be sure to check out her website, keep apprised of all the things that she’s got going on because she’s always got something new and exciting coming up.

Check her out at Tiphanykane.com and on Instagram @TiphanyKane.

[00:55:06] Toby: We’re not doing a show next week between the Christmas and New Year’s holidays, but we are having a traditional game night on New Year’s Eve, starting at nine o’clock mountain standard time.

We’ll be playing Jackbox games and celebrating the incoming 2022 on New Year’s Eve. So join us live to play games.

[00:55:28] Shelley: We do have a podcast dropping next week, starring Tamara Schoon. So tune in for that. We met her also at the She Podcasts Live conference and we have her interview dropping next Wednesday.

Are you at or near retirement and thinking about launching a home-based business? Or do you want to create a legacy of wisdom you can share through live streaming or podcasting?  Work with Shelley and Toby at AGK Media Studio and you can live stream videos, podcast and blog all at the same time and learn how to do it in only 5 days!

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