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Jan. 26, 2022

How to Make Money With Your Podcast Advertising

How to Make Money With Your Podcast Advertising

My guest for this conversation is Laurel Earhart, VP Advertising Partnerships, AdvertiseCast. AdvertiseCast is now part of Libsyn. Podcast advertising revenue has increased 5X since 2015. According to eMarketer, Podcast ad revenue in 2015 was $106 million and in 2020 is expected to grow to $863 million. And by next year, 2021 ad revenue in the podcast space should be over $1B. So why do podcast ads perform so well? The main reason is the show's host typically performs the ad and recommends the product or service. Podcast show hosts are influencers in the on-demand audio space. So when listeners hear their favorite-trusted podcast host recommend a product or service, they listen to them and are much more likely to purchase. Like any influencer, the show's host has a major influence on their listeners when it comes to recommending products or services, thus leading to very high engagement rates and ROI on ad spend.

Join me as I share fascinating stories and insights from podcasting women I met at the “She Podcasts Live” conference in Scottsdale, Arizona in October 2021. This series of interviews will provide the foundation of understanding of why women podcast today and how they impact the world through their voice and message.

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