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Sept. 22, 2021

Pivot From Traditional Trade Shows to Hybrid Events

Pivot From Traditional Trade Shows to Hybrid Events

DJ Heckes, CEO of EXHIB-IT! Visual Concepts shares her entrepreneurial story with us of how she had to pivot her business which relied heavily on trade show signage materials and a yearly live Business to Business Expo. What did she do to stay in business and continue to pay her employees when all events had been canceled? How did she add virtual offerings to her tangible products to keep her business moving forward? How can DJ inspire you to try new ideas to improve and expand your own entrepreneurial business? Listen to DJ's story and learn more about digital marketing and event planning in a hybrid world.

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