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Nov. 24, 2021

Valuable Analytics From Edison Research with Laura Ivey

Valuable Analytics From Edison Research with Laura Ivey

Join me as I share fascinating stories and insights from podcasting women I met at the “She Podcasts Live” conference in Scottsdale, Arizona in October 2021. This series of interviews will provide the foundation of understanding of why women podcast today and how they impact the world through their voice and message.

My guest for this conversation is Laura Ivey, a Director of Research at Edison Research. She manages Edison’s content strategies, including marketing and social media efforts, and is a part of the Share of Ear® data team. Laura’s career began in local radio and has always centered on audio in some form, including a combined 10 years with Arbitron and Nielsen where she was an Account Director in the Southeast U.S. for the Audio division of Nielsen, and a VP of Radio sales for Arbitron joint venture Scarborough Research. Laura is a graduate of The University of Tennessee and earned a Master’s degree in Applied Sociology from UMBC, The University of Maryland Baltimore County, where her research focused on social media usage.

Find the Edison Research Share of Ear report here: https://www.edisonresearch.com/share-of-ear-research/

Find the Edison Research Podcast Listener Survey here: https://www.edisonresearch.com/edison-research-podcast-listener-survey/

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