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July 21, 2022

YouTube Creators Can Make a Lot of Money - But Most Don't

YouTube Creators Can Make a Lot of Money - But Most Don't

As with every industry, there are a few top YouTubers we point to who are raking in millions while the rest of us struggle to reach 20 or more views per video.

So how do content creators monetize their work?

In this episode, Shelley and Toby explore the statistics and add their personal experience to explain how even a small audience can provide a path to financial success for the content entrepreneur.

Chat: Shelley: Feel like giving up? Listen to your loyal fans.

Breaking News: Converge Content Amplification Report: The thing that stops content creators from spending more time amplifying their content is a lack of time due to other tasks.

  • That’s why I created the Content Consistency Framework and Schedule. It outlines the fun, creativity-strengthening habits that help you produce consistent content so you gain momentum and expand your brand and reach. Get it at

Presentation/Training: How do content creators monetize their work?

  • Content Creator to Entrepreneur timeline
    • It takes over six months for a full-time creator to make their first dollar, then another 10+ months to be self-supporting.
  • The average annual revenue for full-time creators is greater than $100,000.
    • That average accounts for a relatively small number of high flyers who earn handsomely. The median (i.e., midpoint) revenue is half that: $50,000. (Keep in mind, this number describes all full timers who earn money, whether they’ve worked for six months or six years.)
  • Current ways to make money online
    • Center mostly on content creation & growing an audience
  • More than half of full-time content creators are self-supporting and nearly 1 in 5 say they earn “substantial” income.
    • Keyword: full-time - that means it is a business they work at every day.


Content Consistency Framework and Schedule at

Inspirational Nugget: “Whenever you have trouble getting up in the morning, remind yourself that you’ve been made by nature for the purpose of working with others, whereas even unthinking animals share sleeping. And it’s our own natural purpose that is more fitting and more satisfying.” —MARCUS AURELIUS, MEDITATIONS, 8.12

So if you need an extra boost to get out of bed this morning, if you need something more than caffeine can offer, use this. People are depending on you. Your purpose is to help us render this great work together. And we’re waiting and excited for you to show up.

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